Thursday, May 28, 2015

Liftoff focuses on mobile app engagement


We all know that mobile is where the action is. Mobile internet usage surpassed desktop use more than a year ago. And companies hoping to reach a mobile audience are devoting more money and attention to their mobile apps.

But getting users to install your app only gets moves you part way down the road to customer engagement and, ultimately, increased sales. Think about all the app you've installed but rarely use. Liftoff is a mobile marketing company that believes the secret to better customer engagement starts with knowing more about the customers who are already engaged.

“We start by building detailed profiles of your most engaged users by tapping into our database of over 1.1 billion mobile profiles,” Liftoff says on its website. “We examine over 200 unique attributes including age, gender, mobile behavior, and even other apps they frequently use.”

From there, Liftoff builds a mobile marketing campaign, one that’s focused on cost-per-action rather than cost-per-install. Installs are great, says Liftoff, but actions are better.

Apparently some big-name companies agree with that philosophy. Liftoff’s client list includes KAYAK, LifeLock, Open Table and Neiman Marcus.

Check out Liftoff’s website to see what they mean by mobile CPA marketing and follow their news feed @liftoffmobile on Twitter.


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Follow me on Twitter @ricmanning and read my technology columns at My Well Being.



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