Chatbot automates insurance marketing

When one of my insurance policies was up for renewal a few months ago, I did some comparison shopping to see if I could find a better deal. My search involved a lot of late-night Internet browsing, many Google searches and encounters with some very frustrating websites.

At a typical insurance agency site, I would be asked to send an email or fill out a long questionnaire. And there were a surprising number of sites that just said call us during business hours. I'm sure that meant their business hours, not mine.

My quest would have been a much more pleasant experience if I had encountered an agent that used Leadsurance to build its online presence. Leadsurance is a platform that uses artificial intelligence and automated quoting to generate sales leads. It also gives potential customers what they want: a smooth and frustration-free route to price quotes on the policies they want - regardless of the time of day or night.

To get a first-hand look at the platform, the folks at Leadsurance set me up with a demo account. That's where I met Scott Stewart, or Scott the Bot, as he calls himself. Scott was on duty and instantly available, even while I was watching one of the late-night talk shows.

Scott's chatbot window appeared as soon as I clicked a Get Quote button that offered "a great rate in just a few seconds." In conversation bubbles, he offered rate quotes, answers to my questions or help with a policy.

Since this was a demo account, I didn't get any real quotes. If I had knocked on the digital door of a live account, my queries would have been routed to live quoting engines and delivered to a live insurance agents in real time. Agents who use the Leadsurance platform can get notifications delivered to their mobile phones or tablets, even while they're watching the same late-night shows.

The agents can also get a dashboard that collects and organizes leads with contact information and other details provided by potential customers. Agents and their offices can use the dashboard to track site traffic, manage search engine visibility and publish content. They can also analyze social media data and customer reviews.

The basic Leadsurance package costs $99 a month and includes a custom website, hosting, instant lead alerts and social media management.

The chatbot, analytics dashboard and SEO optimization are among the features included in an upgraded package that costs $199 per month. Both packages have 24-hour support.

You can get a closer look at the service in the video below and more details on the Leadsurance website, which includes a blog and a an interesting look at how chatbots are being used in the insurance industry.  Leadsurance is also on Twitter @Leadsurance. 

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Written by Ric Manning

Follow me on Twitter @ricmanning and read my technology columns at My Well Being.