Tuesday, January 9, 2018

Logojoy lets anyone be a graphic artist


It was about five years ago when I hired a professional artist to design a logo for a new digital service and its website. The process took a couple of weeks and multiple revisions before I got a finished product that made everyone involved reasonably happy. The price was about $400.

That’s how the process worked back then. It was complicated, time-consuming and expensive. And that’s why the next time I need a logo, I plan to use artificial intelligence.

AI is the engine behind Logojoy, an online service that puts graphic creativity in the hands of ordinary people like me.

Here’s how it works: You enter the name of your company or service and Logojoy shows you several examples of fonts, colors and styles. Choose five or more examples that you like, then move to the next step to select a color.

Can’t decide? Logojoy helps the process by displaying attributes that are associated with different colors. Red says power and passion, black communicates elegance and formality, and so on. With each step, you move closer to the design that’s hidden somewhere in your brain. You'll know it when you see it.

Once you've created the design that you want, Logojoy will deliver it in high-resolution digital files and give you full copyright ownership plus access to make changes for $65. If you need some human hand-holding, you can add a one-hour session with a professional designer for an additional $100.

You can try the service for free at the Logojoy website, follow @logojoyapp on Twitter and get a closer look in the video below.


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Follow me on Twitter @ricmanning and read my technology columns at My Well Being.


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