PR Underground distributes low-cost press releases

I attended a special lunch this week where a group I had been working with celebrated the publication of our latest book. After we cut the cake, we discussed ways to publicize the book and I had a new idea to offer. It's called PR Underground and it's an affordable service for distributing press releases.

The releases go to Google News and about 100 online new sites. The lineup includes many well-known sites such as Boston.com, the Minneapolis Star-Tribune, AZ Central in Phoenix and SignOnSanDiego.com plus television and business news websites. PRU also targets social media sites including Twitter, Facebook, StumbledUpon, Google+ and Delicious.

The process doesn't require any special skills. It took me only a couple of minutes to set up a Newsroom, chose our industry type and enter contact information. With our press release already written, it was a simple matter of pasting the text into a form, uploading the book cover image and entering SEO terms before I hit "Submit." The text was reviewed by a staff member at PR Underground who emailed me a helpful tip to make the headline more attractive to search engines.

Users can send a single release for $39 or sign up for one of the service's subscription plans that will lower the cost to about $20 per release. To get the full story, visit the PR Underground website and check them out on Twitter.

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Written by Ric Manning

Follow me on Twitter @ricmanning and read my technology columns at My Well Being.